Men want technology
Women take note: your men also want to have again this year in particular PCs, flat screen TV, computer games and software. Every second man, a technical device is high on the list.
Significantly reserved here are the women: Only one Third dreams of a new technology toy. The results of a representative survey of the electronics association Bitkom lobby under 1000 inhabitants in Germany over 14 years, which conducted the market research institute Forsa.
"The Christmas shoppers benefit from that pricing for high-tech devices this year have fallen once again strong," said Bitkom president August-Wilhelm Scheer. Sun digital cameras are now have around 100 and for the new mini-notebook for less than 400.
Most significantly the discount was once more in the flat-screen TVs: The average prices for the devices within a year have fallen by almost ten percent to 880 - and rising. Industry experts anticipate that many families are losing because of recession but now on a new TV. Because the producers did, however, set to a humming Christmas season, it will now come to an oversupply.
Good conditions for bargain hunters: The market researcher iSuppli expect the manufacturer with a fierce price war will deliver to the customers. Price reductions of up to 50 percent could be the result. According to the Forsa plan nine percent of Germans to buy a new TV.
At the top of the wish list this year is, however, game software. According to the survey want to buy 11 percent of all Germans over 14 years of new games for the computer or game console. This corresponds to around 8 million customers. is in second place with a share of 10 percent of computer accessories, such as a new printer, an external hard drive or upgrading to wireless Internet via Wi-Fi Modem. 8 per cent want a digital camera and each 6 percent, a new cell phone or an MP3 player.
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